Chevrolet Joins with American Cancer Society to Fight Breast Cancer

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Earlier this morning, Chevrolet announced that its employees, dealers, and customers are coming together in support of the American Cancer Society’s Making Strides Against Breast Cancer walks during the month of October. Chevrolet employees and hundreds of dealerships across the United States will participate and sponsor local community walks. An especially large gathering of employees will participate in the Detroit walk beginning at Hart Plaza on Saturday, October, 8.

In addition to the walks, Chevrolet has also created a social media campaign that asks Twitter and Instagram followers to share whom they are supporting using the hashtag #IDriverFor. The automaker will donate $5 for every social post with the hashtag up to a total of $500,000.

“All across Chevrolet, we are proud to be part of the fight against breast cancer,” said Paul Edwards, U.S. vice president, Chevrolet Marketing. “Last year was a record year in Chevrolet helping the American Cancer Society sponsor 84 walks and raising nearly $1.6 million for its programs. We fully expect to exceed last year’s contributions.”

For more information about the walks, please visit www.makingstrideswalk.org.

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